Ask the average adult to open up their wallet and take a look at the number of loyalty cards that spill out. Loyalty programs have been grow...

The soft drink industry battle between Coke and Pepsi has been around for ages. Most consumers of soft drinks almost always take a side be...

Search engine advertising is an industry that has exploded over the past decade, and is the main reason why a company like Google is worth s...

Recalling more than 6 million cars after defects of their automobiles led to the deaths of 52 individuals, a person would naturally assume ...

The online advertising realm has seen a significant amount of innovation, especially when it comes to application advertising and social med...

AT&T and Verizon are the top two wireless network providers in the United States. Each firm hopes to expand its coverage in order to m...

In their recent “tiny hands” ad campaign , Burger King uses combative advertising against their main competitor: McDonald’s. Combative Adve...